For a long time neglected by the Brazilian government, the Nordeste (Northeast region of Brazil) is at least on an international basis, still fairly unknown. It has started attracting more visitors every year from across the Atlantic, drawn by its dreamy beaches and eternal summer climate, however the tourism sector is not the only one growing.
From the beginning of the 2000s, successive Brazilian governments have placed emphasis on development and the state of Ceará in particular has managed to do well. This is evident today as it has one of the highest growth and investment rates in the country.
Find out more about “Terra do Sol” a rapidly developing state and a unique travel destination in Brazil with some of the most beautiful beaches in the world!
“Terra do Sol”
A tropical land where life is good!
Ceará, with its semi-arid climate typical of Northeast Brazil benefits from particularly attractive weather conditions. Constant temperatures of around 27 °C (air and sea) all year long make it an exceptional tourist destination. The sunshine is constant during 3/4 of the year with a short rainy season of about 4 months between February and the end of May.
The state connects small, rustic fishing villages on dream beaches far from crowds. You usually navigate between them by 4×4 or buggy along the beach.
One such town along the beaches southwest of Fortaleza is the beautiful Canoa Quebrada and its charming ocher cliffs that famously seduced New Wave filmmakers of the 60s. On the other side of the capital, the coast leads to Jericoacoara, and then continues to the neighboring states of Piauí and Maranhão to reach unique natural sites such as the delta of Parnaíba and Lençóis Maranhenses. An off the beaten track trip that will take you from Fortaleza to São Luís.
With the trade winds blowing between July and November the Fortaleza region is one of the best kitesurf spots in the world. Many Europeans come to settle in the area to open “pousada,” small local hotels. On this coast in particular, they are usually dedicated to accommodating kite surfers.
A major economic state in Brazil
A state of almost 149 000 km² (slightly larger than Montana) houses 8 000 000 inhabitants. The capital, (5 th largest in Brazil) Fortaleza of 2,375,000 inhabitants is in full technological and economic development with an airport having received more than 5,000,000 passengers in 2016 and direct links with major international cities such as Lisbon ( 6h30), Frankfurt (8h), Milan (8h) the newly added Amsterdam (9hrs). 11 000km of roads run through the vast terrain of Ceará.
Gateway to Brazil from Europe, the port of Pecém is the closest to the Old Continent and for this reason the largest exporter of fruit in the country. It is also the gateway for submarine cables on the global Internet network. Its iron and steel complex is the largest and most modern in Brazil and represents an investment of more than 6Bn dollars, making it one of the leading industries in the Northeast of Brazil.
Focused on the future and sustainable development, Ceará takes advantage of sunny conditions and favorable winds; it is home to 56 wind farms and photovoltaic panels with a capacity of 270 MW.
On the food side, it is Brazil’s largest producer of cashew nuts, lobster and shrimp, but also the third largest in Tilapia.
It also benefits from an infrastructure in perpetual modernization with the best public health system in the country. Moreover, Ceará is home to many research centers and advanced universities.
For a holiday stay or for those seeking a young and expanding region for investment, Ceará is a seductive and welcoming land that offers all the dynamism of the Brazil of yesterday, today and tomorrow!
