Discover the happiest people in the Americas!

When you travel to Brazil, you often fall in love with its beautiful weather, beaches and landscapes, but always with its friendly people.

Brazilians are some of the warmest people in the world, eager to communicate and curious about others. Brazilian culture, an important pillar of identity, was first built through exchanges between people who were different from each other; each ethnic group has contributed to a whole that has given the people we know today.

Thus, every Brazilian, although a unique and irreplaceable individual, is also the sum of these multicultural contributions. The particularity of the Brazilian identity is that it is plural, its representatives draw alternately on these multiple heritages in everyday life.

A group of Brazilian football supporters cheer on their team.

Brazilians, a people who overcome their differences


It is true that from north to south, and from east to west, you will have the opportunity to meet people whose appearance and way of life are very different from one another. But their sense of belonging to the same nation brings them together and has allowed them throughout Brazil’s history to create a Brazilian identity that transcends these differences.

It is this unity that we find in the collective fervor during each Football World Cup, when the whole country is behind the national team.

“Alegria”, or joy, a mixture of joie de vivre and impulsivity is also what best distinguishes Brazilians from the rest of the world, regardless of the infinite number of ethnic origins, ages and regions of origin that characterize them.

The people who invented Samba and brought the street carnival to life have positive energy running in their blood. Carnival and partying in Brazil is a nationwide release from the tensions of everyday life.

Different ethnicities of Brazilian people together.

Brazilians, a people united by unequal diversity


The most mixed-race people in the world, Brazilians have all the phenotypes, just like the continuous immigration throughout its history would suggest. Coming from around the world as settlers, explorers, slaves or economic migrants, men and women of various origins came to mix with local natives.

What is obvious is the ease with which everyone has evolved together. A true cultural melting pot, a vast array of migrant children are united in a single generation.

Brazilian people love to be in groups, to share, to touch each other and are therefore particularly sociable and curious. They know how to transmit the happiness of being alive like no others, through partying and other social exchanges. You will be delighted by the cordiality and curiosity of this people towards others and their way of life!

The festivities, carnival in particular, have a strong hold in local culture because they allow people to transcend social and ethnic barriers between rich and poor.

Brazilians enjoy carnival dressed as clowns

Brazilians, a paradoxical people


Brazilians love behaving paradoxically. A proud people of their regional roots and culture, they fascinate and resist categorisation.

Hard workers, Brazilians like to spend lavishly and it is common to meet people 40 years and over who have returned to university to study new degrees.

Another paradox, is that some people may have little but everyone will want to help you. Furthermore, Brazilians are serious in business, so doing business in Brazil can be a lucrative venture. Yet only the present moment really matters. Saying “later” is often a strategy not to say “never”. Brazilians hate conflict and always try to solve problems through negotiation and what is called ” jeitinho “, a cross between circumvention and do-it-yourself.

A group of Brazilian children smiling together

Brazilians – the soul of Brazil!


The magic of Brazil comes certainly from its landscapes, its fauna and its extraordinarily rich flora, but also from its inhabitants. They are the ones who create the relaxed yet joyful atmosphere of the country and give a unique flavor to a stay in Brazil.

Their joie de vivre is infectious and you will keep beautiful memories of encounters where the language of the hands, eyes and heart transcend all the barriers of codes ​​and cultures. (Usually ending in a great burst of laughter!)